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Kids' perceptions of company IDs

Authors :
Jones, Nick
Source :
Kids Marketing Report. June, 2001, Vol. 1 Issue 32, 8
Publication Year :
2001

Abstract

With pester power on the up, Nick Jones urges marketers to appeal to adults and kids We recently investigated the attitudes of primary school children towards certain corporate identities and [...]

Subjects

Subjects :
Children as consumers -- Beliefs, opinions and attitudes
Advertising and children -- Research
Advertising, marketing and public relations
Business

Details

ISSN :
14648121
Volume :
1
Issue :
32
Database :
Gale General OneFile
Journal :
Kids Marketing Report
Publication Type :
News
Accession number :
edsgcl.76445075

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