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Determining the cost per case: Bottlers adjust benchmarks for today's unit sales

Authors :
Koss, John Peter
Source :
Beverage Industry. January, 2023, Vol. 114 Issue 1
Publication Year :
2023

Abstract

Beverage packaging in all categories has generated into a wide variety of configurations that makes the traditional case designation impractical for use as a measurement benchmark. Why? Because, rather than [...]

Details

Language :
English
ISSN :
01486187
Volume :
114
Issue :
1
Database :
Gale General OneFile
Journal :
Beverage Industry
Publication Type :
Periodical
Accession number :
edsgcl.763464591