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E-mail and CRM: A Marriage Made In Cyberspace
- Source :
- Catalog Age. June, 2001, Vol. 18 Issue 7, E3
- Publication Year :
- 2001
-
Abstract
- With CRM basics in place, e-mail can be a tsunami of a marketing tool Behold the humble e-mail. What started as a medium for academics to 'talk' to each other [...]
- Subjects :
- Egghead.com Inc. -- Marketing -- Management
Catalog City -- Marketing
Electronic mail systems -- Usage
Computer software industry -- Marketing -- Usage
Online services -- Management -- Usage
Information services industry -- Usage
Information services -- Usage
Computer stores -- Marketing -- Usage
Catalogs -- Usage
Company marketing practices
Cable television/data services
Company business management
E-mail
CD-ROM catalog
Online services
E-mail software
Information services industry
Advertising, marketing and public relations
Business
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 07403119
- Volume :
- 18
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- Catalog Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.75566130