Analyzing Global and Local Media Representations of Malala Yousafzai

During the War on Terror, when high rates of violence were occurring and schools were being forcefully torn down in Swat Valley of Pakistan, Malala Yousafzai fought for girls' education rights. At just 17 years old, Malala Yousafzai has inspired people around the world with her passion and determination to make sure girls everywhere can get an education. When the Taliban tried to silence her, Malala answered their brutality with strength and resolve. Soon in the international media, she was acclaimed as a brave hero and later honored with a Nobel Prize. She received a mixed response for her efforts in Pakistan. While some praised her, others thought her as an opportunist or believed that there was a Western conspiracy behind her promotion on an international level. This article explores the disparities in media representation of Malala Yousafzai on global and local levels. Employing ethnographic research methods, we bring to light the perceptions of people from her hometown and juxtapose it with those of international media outlets. The article will help understand the complex controversies surrounding Yousafzai's struggle and legacy. Keywords: Malala Yousafzai, Media representation, Reception, Pakistan, Global media, Local media
Introduction This article describes Malala's depiction in the local and global media. Various sociocultural, political, and ideological discourses were used to describe her role at the societal, national, and global [...]