Just cause; Breast cancer and education are just two of the nonprofits automakers have used as backdrops for extensive marketing campaigns

Authors :: Stoll, John D.
Source :: Automotive News. May 28, 2001, Vol. 75 Issue 5932, M1
Publication Year :: 2001
Abstract: Thinkdetroit.org is doing its best to keep its Web site simple. The site lacks the myriad banner ads and corporate jargon that clutter many of its counterparts. Yet it's informative [...]

Subjects :: Motors Liquidation Co. -- Public relations
Transportation equipment industry -- Public relations
Automobile industry
Business
Company public relations
Public relations

Tools