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Making it personal - Diageo on using tech to build connections with consumers
- Source :
- just-drinks.com. June 2, 2023
- Publication Year :
- 2023
-
Abstract
- Byline: James Beeson As Diageo's global head of digital breakthrough innovations, Benjamin Lickfett is responsible for using technology to unlock the potential of the London-headquartered drinks giant's brands. In the [...]
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- just-drinks.com
- Publication Type :
- Periodical
- Accession number :
- edsgcl.751496501