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Golden Architects: Old McDonald's? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan, who reinvigorated the brand for Gen Z
- Source :
- ADWEEK. April 23, 2023, Vol. 64 Issue 4, p16, 6 p.
- Publication Year :
- 2023
-
Abstract
- MCDONALD'S LOGO IS ONE OF THE MOST FAMILIAR symbols on earth, recognized by more people around the world than the Christian cross. At 68, the fast-food brand is still one [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 64
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.747098979