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Long-Term Care Insurance Targeting Younger Buyers.

Authors :
QUINN, JANE BRYANT
Source :
Los Angeles Business Journal. April 23, 2001, Vol. 23 Issue 17, p57.
Publication Year :
2001

Abstract

LONG-TERM care insurance is growing ever more complex. As the population ages, larger numbers of people are purchasing coverage. Meanwhile, the industry hopes to reach younger, more affluent buyers by [...]

Subjects

Subjects :
Long-term care insurance -- Marketing
Insurance -- Marketing
Insurance industry -- Marketing
Company marketing practices
Insurance industry

Details

Language :
English
ISSN :
01942603
Volume :
23
Issue :
17
Database :
Gale General OneFile
Journal :
Los Angeles Business Journal
Publication Type :
Periodical
Accession number :
edsgcl.74363835

Tools

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