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Roche's novel Xenical ad campaign

Source :
SCRIP World Pharmaceutical News. April 18, 2001 Issue 2635-2636, p18, 1 p.
Publication Year :
2001

Abstract

Roche's two new direct-to-consumer television advertising spots for the anti-obesity drug Xenical seem to be in compliance with the letter of US Food and Drug Administration law, yet they could be misleading to consumers. Neither spot mentions any of the gastrointestinal side-effects common to users of the drug.

Details

ISSN :
01437690
Issue :
2635-2636
Database :
Gale General OneFile
Journal :
SCRIP World Pharmaceutical News
Publication Type :
Periodical
Accession number :
edsgcl.74338371