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SELLING AROUND THE WORLD

Authors :
Cummings, Betsy
Source :
Sales & Marketing Management. May, 2001, Vol. 153 Issue 5, p70
Publication Year :
2001

Abstract

GOING GLOBAL? PACK SENSITIVITY AND PATIENCE TO CLINCH THE DEAL LAST AUGUST marked the moment Steve Waterhouse had been waiting for. His training firm, Scarborough, Maine-based Waterhouse Group, had been […]

Subjects

Subjects :
Cross-cultural orientation -- Training
Sales personnel -- Training
Corporations -- International relations
Sales management -- International relations
Intercultural communication -- Training

Details

ISSN :
01637517
Volume :
153
Issue :
5
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.74293945

Tools

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