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Super Bowl LVII Ads Show CRM's Versatility

Authors :
Klie, Leonard
Source :
CRM Magazine. March, 2023, Vol. 27 Issue 2, p2, 1 p.
Publication Year :
2023

Abstract

With a 30-second ad during Super Bowl LVII last month costing between $6 million and $7 million, companies that bought slots during the big game were obviously looking for cost-effectiveness [...]

Details

Language :
English
ISSN :
15298728
Volume :
27
Issue :
2
Database :
Gale General OneFile
Journal :
CRM Magazine
Publication Type :
Periodical
Accession number :
edsgcl.739892582