Conversion perversions (converting trial subscriptions to full-year subscriptions) (column)

Authors :: Stein, Lee Marc
Source :: Folio: the Magazine for Magazine Management. July, 1989, Vol. 18 Issue 7, p143, 2 p.
Publication Year :: 1989
Abstract: Conversion perversions You're feeling terrific. Your new direct mail campaign to acquire subscribers to The Amateur Balloonist has brought in unprecedented response--far beyond even your most overblown projections. That superstar [...]

Subjects :: Direct marketing -- Management
Periodicals -- Subscriptions
Periodical publishing -- Marketing
Company marketing practices
Company business management
Business
Publishing industry

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