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A Contact Sport

Authors :
Maher, B.
Source :
Target Marketing. April, 2001, Vol. 24 Issue 4, 19
Publication Year :
2001

Abstract

Sixty percent of household members would be more receptive to marketing messages if they could choose the point of contact, according to a recent Pitney Bowes consumer study, 'The New [...]

Subjects

Subjects :
Business consultants -- Planning
Marketing industry -- Planning
Telemarketing -- Appreciation
Advertising, marketing and public relations
Business

Details

ISSN :
08895333
Volume :
24
Issue :
4
Database :
Gale General OneFile
Journal :
Target Marketing
Publication Type :
Periodical
Accession number :
edsgcl.73041590

Tools

Authors Abstract Subjects Details