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Advertising and influencing the 'good life'

Authors :
Morse, John
Source :
Business & Professional Ethics Journal. Spring, 2000, Vol. 19 Issue 1, p47, 18 p.
Publication Year :
2000

Abstract

Advertising usually negatively affects how virtues develop. This can change when advertisers consider how a message agrees or disagrees with their moral values and when value discussions are made more prominent in cultural discourse.

Details

ISSN :
02772027
Volume :
19
Issue :
1
Database :
Gale General OneFile
Journal :
Business & Professional Ethics Journal
Publication Type :
Academic Journal
Accession number :
edsgcl.72994051