Dealer group speaks EV buyers' language; Sales training prioritizes needs of tech-savvy Silicon Valley clientele

Authors :: Iliff, Laurence
Source :: Automotive News. November 21, 2022, Vol. 97 Issue 7065, 0016
Publication Year :: 2022
Abstract: Byline: Laurence Iliff While auto retailing is projected to shift toward electric vehicles by the end of the decade, that future is now for California dealers trying to keep up [...]

Subjects :: Sales personnel -- Training
Automobile dealers -- Technology application -- Human resource management
Electric vehicles -- Marketing
Company marketing practices
Technology application
Company personnel management
Automobile industry
Business

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