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P&G Launches Brand Management Venture
- Source :
- Nonwovens Industry. March, 2001, Vol. 32 Issue 3, 16
- Publication Year :
- 2001
-
Abstract
- Absorbent product giant Procter & Gamble, Cincinnati, OH, has entered into a joint venture with brand management software company Worldwide Magnifi, Cupertino, CA, to sell marketing and branding systems and [...]
- Subjects :
- Procter & Gamble Co. -- Joint ventures
Worldwide Magnifi Inc. -- Joint ventures
Computer software industry -- Joint ventures
Consumer goods industry -- Joint ventures
Toiletries industry -- Joint ventures
Soap and cleaning agents industry -- Joint ventures
Company joint venture
Business
Fashion, accessories and textiles industries
Subjects
Details
- Language :
- English
- ISSN :
- 01634429
- Volume :
- 32
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Nonwovens Industry
- Publication Type :
- Periodical
- Accession number :
- edsgcl.72706041