Brand giants join forces to form global operation

Source :: In Store Marketing. March, 2001, 7
Publication Year :: 2001
Abstract: Coca-Cola and Procter & Gamble are forming a new joint venture company. The deal will create a compnay with annual sales of more than 2.77m £, selling a combination of [...]

Subjects :: Procter & Gamble Co. -- Joint ventures
Coca-Cola Co. (Atlanta, Georgia) -- Joint ventures
Consumer goods industry -- Joint ventures
Soft drink industry -- Joint ventures
Toiletries industry -- Joint ventures
Soap and cleaning agents industry -- Joint ventures
Carbonated beverages
Company joint venture
Advertising, marketing and public relations
Business
Retail industry

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