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Zac Efron's love for Kodiak Cakes is not an act: In the age of authentic brand partnerships, Efron goes from celebrity to C-suite

Authors :
Malan, Mekenna
Source :
Utah Business. September, 2022, Vol. 36 Issue 9, p44, 6 p.
Publication Year :
2022

Abstract

IN A VIDEO ZAC EFRON POSTED to his Instagram account in June, he's lying on the grass with his head resting on a plaid pillow. 'Maybe I do have commitment [...]

Subjects

Subjects :
Business
Business, regional

Details

Language :
English
ISSN :
10911707
Volume :
36
Issue :
9
Database :
Gale General OneFile
Journal :
Utah Business
Publication Type :
Periodical
Accession number :
edsgcl.722011404