The Case for the Contact Center Being a Part of Sales and Marketing: Integration of a contact center platform with CRM delivers the perfect customer journey and CX

Source :: Database and Network Journal. August, 2022, Vol. 52 Issue 4, 12
Publication Year :: 2022
Abstract: Recent Gallup analysis shows fully engaged customers will give a 23% greater share of their wallet--providing a significant revenue opportunity for businesses to compete on quality of CX. Anne-Meine Gramsma, [...]

Subjects :: Customer relationship management -- Methods
Call centers -- Management
Marketing management -- Methods
Customer relations -- Forecasts and trends
Customer relationship management
Company business management
Market trend/market analysis
Business
Computers and office automation industries
Computers

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