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WANTED: A CENTRALIZED RESOURCE

Authors :
SCHWARTZ, DAVID O.
Source :
Target Marketing. Feb, 2001, Vol. 24 Issue 2, 150
Publication Year :
2001

Abstract

SOME MIGHT SAY direct marketing is in a conundrum and that Internet marketing may erode the direct mail industry and the businesses of list brokers and list managers. There's no [...]

Details

ISSN :
08895333
Volume :
24
Issue :
2
Database :
Gale General OneFile
Journal :
Target Marketing
Publication Type :
Periodical
Accession number :
edsgcl.70659746