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McD-Disney marketing alliances grow with Burger Invasion concept's debut

Authors :
Zuber, Amy
Source :
Nation's Restaurant News. Jan 22, 2001, Vol. 35 Issue 4, 4
Publication Year :
2001

Abstract

ANAHEIM, CALIF. -- As McDonald's Corp. approaches the midpoint of its 10-year mega-marketing alliance with Walt Disney Co., the burger giant is spicing up its promotional calendar while preparing for [...]

Subjects

Subjects :
McDonald's Corp.
Walt Disney Co.
Restaurant industry
Business
Food and beverage industries

Details

ISSN :
00280518
Volume :
35
Issue :
4
Database :
Gale General OneFile
Journal :
Nation's Restaurant News
Publication Type :
Periodical
Accession number :
edsgcl.69859728

Tools

Authors Abstract Subjects Details