Back to Search
Start Over
National TV: Warm
- Source :
- MEDIAWEEK. January 8, 2001, Vol. 11 Issue 2, 1
- Publication Year :
- 2001
-
Abstract
- Networks are selling scatter ad time, albeit at prices lower than they got in the upfront. While things are not as dire as in the fourth quarter, there are a [...]
- Subjects :
- Television broadcasting industry -- Marketing -- Forecasts and trends
Television advertising -- Forecasts and trends -- Marketing
Television networks -- Forecasts and trends
Marketing industry -- Forecasts and trends
Advertising, marketing and public relations
Mass communications
Company marketing practices
Market trend/market analysis
Marketing
Forecasts and trends
Subjects
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 11
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.69259089