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E-tailers alter marketing plans, invest new dollars in old medium

Authors :
PRIOR, MOLLY
Source :
DSN Retailing Today. December 11, 2000, Vol. 39 Issue 23, 6
Publication Year :
2000

Abstract

NEW YORK -- A new breed of retailer is adding to the catalogs, toy books and circulars that spill out of overstuffed Sunday newspapers during the holiday rush. Led by [...]

Details

Language :
English
ISSN :
15306259
Volume :
39
Issue :
23
Database :
Gale General OneFile
Journal :
DSN Retailing Today
Publication Type :
News
Accession number :
edsgcl.68709700