Assessing the Significance of Corporate Social Responsibility Actions to Achieve Sustainable Business and Organizational Performance during the COVID-19 Pandemic in Oman

Purpose: Sustainability is gaining momentum and has become a popular buzzword among organizations in the current century. In pursuit of improving performance and maintaining a sustainable business, organizations do employ various approaches and methods to achieve business success to remain competitive in the global market. The study would focus on evaluating the importance of corporate social responsibility activities taken by different organizations and assessing how significant those activities were in providing sustainability in their business operations and improving organizational performance, especially during the COVID-19 pandemic. Design/Methodology/Approach: Data collection will be performed using questionnaire surveys that will be distributed to various organizations categorically to corporate and non-corporate sectors within Oman. Survey responses will be analyzed for statistical significance and results will be represented using appropriate statistical tools for making conclusions. Findings: As many organizations worldwide have utilized the pandemic situation for implementing various CSR actions, the results show most of the companies consider pandemic as an opportunity to enforce sustainable ways of business for improving organization performance and helped in building the brand image. Most of the organizations have sustainable policy giving importance to CSR in their operational plan. Conducting meetings, communicating the sustainable reports and the benefits of CSR to stakeholders are regularly done. Crediting employees and encouraging all the employees to participate effectively in CSR actions needs improvement in all organizations. The study provides a conceptual framework and significance of implementing CSR activities for organizations that are aiming for improving performance and attain sustainable business. Keywords: Organizational Sustainability; Performance Improvements; Corporate Social Responsibility CSR Activities; COVID 19, Oman Category: Applied paper
1.0 Introduction Sustainable development (SD) has become a more familiar word that is being heard more often and thought about by everyone across the world. The concept of sustainable development [...]