Back to Search Start Over

Internal relationship marketing: a strategy for knowledge renewal

Authors :
Ballantyne, David
Source :
International Journal of Bank Marketing. June, 2000, Vol. 18 Issue 6, p274, 13 p.
Publication Year :
2000

Abstract

A theoretical framework for understanding staff involvement in customer service is offered through the reinterpretation of a 10-year old case study in retail banking.

Subjects

Subjects :
Banking industry -- Research
Organizational change -- Research
Knowledge management -- Research
Advertising, marketing and public relations
Banking, finance and accounting industries
Business, international

Details

ISSN :
02652323
Volume :
18
Issue :
6
Database :
Gale General OneFile
Journal :
International Journal of Bank Marketing
Publication Type :
Periodical
Accession number :
edsgcl.68649224

Tools

Authors Abstract Subjects Details