Bristol Myers Squibb previews new 'transformation' corporate brand campaign at annual global patients' event

Authors :: Bulik, Beth Snyder
Source :: Fiercepharma.com. September 28, 2021
Publication Year :: 2021
Abstract: Byline: Beth Snyder Bulik Bristol Myers Squibb's new corporate campaign celebrates transformation--of science, the pharma industry and patients' lives. It's the pharma's first corporate campaign since BMS' own transformation when [...]

Subjects :: Bristol-Myers Squibb Co. -- Advertising
Celgene Corp. -- Advertising
Pharmaceutical industry
Pharmaceuticals and cosmetics industries

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