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'Schitt's Creek' actress stars in bold Evofem DTC campaign for Phexxi birth control

Authors :
Bulik, Beth Snyder
Source :
Fiercepharma.com. September 13, 2021
Publication Year :
2021

Abstract

Byline: Beth Snyder Bulik With an TV ad that begins 'Welcome to my vagina,' does a brand even need a celebrity to get viewers' attention? Evofem Biosciences isn't taking any [...]

Details

Language :
English
Database :
Gale General OneFile
Journal :
Fiercepharma.com
Publication Type :
News
Accession number :
edsgcl.675190800