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POP Spending Projected To Reach $17 Billion In 2004

Authors :
Najjar, L.
Source :
Point of Purchase. Oct, 2000, Vol. 6 Issue 10, 6
Publication Year :
2000

Abstract

Veronis Suhler & Assoc. has released its 14th annual 'Communications Industry Forecast,' which reports that spending on advertising led all communications industry segments by growing 9.1 percent to $165 billion [...]

Subjects

Subjects :
Veronis Suhler Stevenson -- Reports
Advertising -- Finance
Sales promotions -- Finance
Advertising, marketing and public relations
Retail industry

Details

ISSN :
10855009
Volume :
6
Issue :
10
Database :
Gale General OneFile
Journal :
Point of Purchase
Publication Type :
Periodical
Accession number :
edsgcl.67160854

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