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Radio Powers Business-To-Business Brand Lift & Sales
- Source :
- Legal Monitor Worldwide. August 10, 2021
- Publication Year :
- 2021
-
Abstract
- Some of the most successful AM/FM radio and podcast advertisers are business-to-business (B2B) brands. Heavy use of AM/FM radio by a major B2B brand significantly lifts brand awareness, brand consideration, [...]
- Subjects :
- Business-to-business market -- Case studies
Radio programs -- Case studies
Brand equity -- Case studies
Business-to-business advertising -- Case studies
Radio broadcasting industry -- Case studies
Brand image -- Case studies
Brand name products -- Case studies
Business to business market
Business, international
Law
Subjects
Details
- Language :
- English
- Database :
- Gale General OneFile
- Journal :
- Legal Monitor Worldwide
- Publication Type :
- News
- Accession number :
- edsgcl.671372149