Marketing matters for ob/gyns: Marketing one's practice may not be what strikes passion for many ob/gyns, but it doesn't need to be a source of undue stress. This is adapted from an article that appeared in sister publication Contemporary Pediatrics by author Miranda Hester, based upon a presentation at the virtual 2020 American Academy of Pediatrics National Conference & Exhibition

The focus of work is on being up-to-date with medical information and providing the best care for patients. However, taking some time to consider how a practice is marketed to [...]