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Ford goes local to resurrect its fortunes in Brazil: After years of poor performance, carmaker pins its hopes on a Brazilian 'corporate doctor', writes Raymond Colitt

Authors :
Colitt, Raymond
Source :
The Financial Times. Nov 3, 2000, 31
Publication Year :
2000

Abstract

In the town of Camacari,in the north-eastern Brazilian state of Bahia, Ford Motor Company is building one of the world's most modern automotive plants. With a total price tag of [...]

Details

ISSN :
03071766
Database :
Gale General OneFile
Journal :
The Financial Times
Publication Type :
News
Accession number :
edsgcl.66558535