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PEPSICO TO REACH CUSTOMERS IN HOME WITH PURCHASE OF SODASTREAM

Source :
Packaging Strategies. October, 2018, p14, 1 p.
Publication Year :
2018

Abstract

PepsiCo has announced plans to acquire at-home carbonated drink maker SodaStream for $3.2 billion. The deal gives PepsiCo a new avenue to reach customers--in their homes. With this move, PepsiCo [...]

Subjects

Subjects :
PepsiCo Inc. -- Planning
Sodastream Ltd. -- Planning
Soft drink industry -- Planning
Beverage industry -- Planning
Carbonated beverages -- Planning
Home appliances industry -- Planning
Company business planning
Business
Containers and packaging industries

Details

Language :
English
ISSN :
87556189
Database :
Gale General OneFile
Journal :
Packaging Strategies
Publication Type :
Periodical
Accession number :
edsgcl.662306698

Tools

Authors Abstract Subjects Details