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Roche's Spark sues gene therapy rival bluebird for using 'spark' in its marketing campaigns

Authors :
Liu, Angus
Source :
Fiercepharma.com. May 19, 2021
Publication Year :
2021

Subjects

Subjects :
bluebird bio, Inc. -- Marketing
Marketing
Company marketing practices
Trademark infringement
Gene therapy
Trademarks
Genes
Biotechnology industries -- Marketing
Biotechnology industry -- Marketing

Details

Language :
English
Database :
Gale General OneFile
Journal :
Fiercepharma.com
Publication Type :
News
Accession number :
edsgcl.662220395

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