Back to Search
Start Over
Turning Japanese
- Source :
- Marketing. September 21, 2000, 34
- Publication Year :
- 2000
-
Abstract
- Japanese brands have had a huge impact on European markets in recent years with consistent innovation and quality. In 1959 the French philosopher Alexander Kojeve said: 'The interaction of the [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.65914622