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MAKING ONLINE SALES IN AN OFFLINE WORLD

Authors :
Cohen, Andy
Source :
Sales & Marketing Management. Oct, 2000, Vol. 152 Issue 10, p19
Publication Year :
2000

Abstract

Companies should look to their existing sales forces to build Web revenues WHO SAYS TRADITIONAL salespeople can't make the transition to Web selling? At HPC Publications, a subsidiary of Primedia, […]

Subjects

Subjects :
Online services -- Management
Sales management -- Case studies
HPC Inter@ctive -- Management

Details

ISSN :
01637517
Volume :
152
Issue :
10
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.65913327

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