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New product development: challenges of globalization

Authors :
Chaturvedi, Kalpana
Tajan, Y
Source :
International Journal of Technology Management. July-August, 2000, Vol. 19 Issue 7-8, p788, 1 p.
Publication Year :
2000

Abstract

Research is presented describing the methods required by organizations to develop products to be marketed on a global basis.

Details

ISSN :
02675730
Volume :
19
Issue :
7-8
Database :
Gale General OneFile
Journal :
International Journal of Technology Management
Publication Type :
Periodical
Accession number :
edsgcl.65507781