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New product development: challenges of globalization
- Source :
- International Journal of Technology Management. July-August, 2000, Vol. 19 Issue 7-8, p788, 1 p.
- Publication Year :
- 2000
-
Abstract
- Research is presented describing the methods required by organizations to develop products to be marketed on a global basis.
Details
- ISSN :
- 02675730
- Volume :
- 19
- Issue :
- 7-8
- Database :
- Gale General OneFile
- Journal :
- International Journal of Technology Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.65507781