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Marketing planning and the policy environment in the European Union
- Source :
- International Marketing Review. March-April, 2000, Vol. 17 Issue 2-3, p193, 23 p.
- Publication Year :
- 2000
-
Abstract
- The effect of European Union policy on marketing activities is discussed.
Details
- ISSN :
- 02651335
- Volume :
- 17
- Issue :
- 2-3
- Database :
- Gale General OneFile
- Journal :
- International Marketing Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.65296940