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Foreign market entry strategies of Japanese MNCs

Authors :
Taylor, Charles R.
Zou, Shaoming
Osland, Gregory E.
Source :
International Marketing Review. March-April, 2000, Vol. 17 Issue 2-3, p146, 18 p.
Publication Year :
2000

Abstract

A study of the reasons that Japanese multinational corporations enter foreign markets.

Details

ISSN :
02651335
Volume :
17
Issue :
2-3
Database :
Gale General OneFile
Journal :
International Marketing Review
Publication Type :
Periodical
Accession number :
edsgcl.65295922