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Big brewers rethink PPS threat response
- Source :
- Super Marketing. August 18, 2000, 17
- Publication Year :
- 2000
-
Abstract
- Anheuser-Busch goes back to research as premium packaged spirits make inroads into bottled beer sales, especially among young women Plans by Anheuser-Busch to launch a new drinks brand to combat [...]
Details
- ISSN :
- 02614251
- Database :
- Gale General OneFile
- Journal :
- Super Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.65021648