Television in Great Britain: from public service to consumer sovereignty?

Authors :: Kuhn, Raymond
Source :: Columbia Journal of World Business. Fall, 1987, Vol. 22 Issue 3, p11, 7 p.
Publication Year :: 1987

Subjects :: British Broadcasting Corp. -- Marketing
Channel Four Television Corp. -- Marketing
Television programs, Public service -- Quality management
Television advertising -- Marketing
Independent television stations -- Marketing
Television broadcasting -- United Kingdom
Business
Business, international

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