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Universal tests local OSTs to boost worldwide sales

Source :
Music Week. July 29, 2000, 6
Publication Year :
2000

Abstract

Universal Music Group is attempting to coordinate its international marketing strategy for big US soundtrack releases by developing a plan that focuses on domestic talent in key overseas territories. The [...]

Details

Language :
English
ISSN :
02651548
Database :
Gale General OneFile
Journal :
Music Week
Publication Type :
Periodical
Accession number :
edsgcl.64196982