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EUROPEAN MEDIA MAP 2000
- Source :
- Advertising Age International. June, 2000, 1
- Publication Year :
- 2000
-
Abstract
- MARKETING ACROSS BORDERS REQUIRES SPECIALIZED SKILLS to meet the diverse challenges of language, culture, economics, regulation and distribution. Worldwide expansion of brands is essential to the continued growth of companies [...]
- Subjects :
- Advertising Age International (Periodical)
Cable television broadcasting industry -- Services -- Planning
Advertising expenditures -- Planning -- Reports
Newspapers -- Services -- Planning
Cable networks (Television) -- Services -- Planning
Newspaper publishing -- Services -- Planning
Marketing research -- Reports
Publishing industry -- Services -- Planning
Periodicals -- Services -- Planning
Periodical publishing -- Services -- Planning
Company business planning
Publishing industry
Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 15248984
- Database :
- Gale General OneFile
- Journal :
- Advertising Age International
- Publication Type :
- Periodical
- Accession number :
- edsgcl.63835719