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Brands: making your mark in new media

Authors :
Curtis, James
Source :
Broadcast. June 23, 2000, pB6, 2 p.
Publication Year :
2000

Abstract

Competition in the digital television arena is heavy. Marketing strategies by some UK new media companies are discussed along with problems keeping launches secret and protecting innovative ideas.

Subjects

Subjects :
UKTV -- Marketing
Einstein Channel -- Marketing
Prime TV -- Marketing
Channel east -- Marketing
Television broadcasting industry -- Analysis
Digital television -- Marketing
Business
Mass communications

Details

ISSN :
00402788
Database :
Gale General OneFile
Journal :
Broadcast
Publication Type :
Periodical
Accession number :
edsgcl.63679344

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Authors Abstract Subjects Details