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How CRM Can Drive Sales
- Source :
- Sales & Marketing Management. July, 2000, Vol. 152 Issue 7, p16
- Publication Year :
- 2000
-
Abstract
- IMPLEMENTING NEW CUSTOMER relationship management technology usually inspires buyers' remorse. A recent study by Andersen Consulting reveals how much CRM capabilities are really worth. Below are 21 capabilities found in […]
- Subjects :
- Customer relations -- Economic aspects
Subjects
Details
- ISSN :
- 01637517
- Volume :
- 152
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.63667993