Back to Search Start Over

How British TV is winning a world audience

Authors :
Murphy, Claire
Source :
Marketing. June 22, 2000, 19
Publication Year :
2000

Abstract

Curry tips for the Indians, Basil Fawlty goes to Germany and Jim Royle heads for LA. British broadcasters are building unlikely export markets. TV viewers in India are about to [...]

Subjects

Subjects :
BBC Worldwide Ltd. -- Marketing
Granada -- Marketing
Export marketing
Broadcasting industry -- Marketing
International broadcasting -- Marketing
Broadcasting -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business
Business, international

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.63638776

Tools

Authors Abstract Subjects Details