Casino Chain Hits Pay Dirt as It Mines Data on Gamblers

Authors :: Binkley, Christina
Source :: Wall Street Journal. Europe. May 5, 2000, p25, 2 p.
Publication Year :: 2000
Abstract: Harrah's Entertainment Inc. has developed over the years research on gambling behavior.

Subjects :: Caesars Entertainment Corp. -- Planning
Hotels and motels -- Planning
Gambling -- Research
Banking, finance and accounting industries
Business
Business, international

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