Back to Search Start Over

Getting P&G righted again

Source :
Advertising Age. June 19, 2000, Vol. 71, 54
Publication Year :
2000

Abstract

Durk jager is probably the most brilliant strategic thinker the consumer package goods industry has seen in at least a decade. From initiatives such as everyday low pricing to jump-starting [...]

Subjects

Subjects :
Procter & Gamble Co. -- Management
Consumer goods industry
Toiletries industry -- Management
Soap and cleaning agents industry -- Management
Company business management
Advertising, marketing and public relations
Business, general

Details

Language :
English
ISSN :
00018899
Volume :
71
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.62900365

Tools

Authors Abstract Subjects Details