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How 3M Avoids Channel Conflict on the Web

Authors :
Galea, Christine
Source :
Sales & Marketing Management. June, 2000, Vol. 152 Issue 6, p34
Publication Year :
2000

Abstract

RATHER THAN COMPETE with resellers for online sales, 3M has discovered a way to help build channel partners' Web sales while building its own. 3M, the manufacturing behemoth in St. […]

Details

ISSN :
01637517
Volume :
152
Issue :
6
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.62741608