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The Geography of Markets: Spatial Analysis for Retailers

Authors :
JONES, KEN
PEARCE, MICHAEL
Source :
Ivey Business Journal. March 1999, Vol. 63 Issue 3, 66
Publication Year :
1999

Abstract

Despite the recent attention to Internet retailing, real world geography is crucial to all stare-based retailers. And geography means more to retailers than 'location, location, location.' It means retailers operate [...]

Details

Language :
English
ISSN :
14818248
Volume :
63
Issue :
3
Database :
Gale General OneFile
Journal :
Ivey Business Journal
Publication Type :
Academic Journal
Accession number :
edsgcl.62689048