Back to Search
Start Over
Ways to be innovative 4; Breaking new ground may be risky but it brings big rewards for brands and audiences alike. Here's how to do it
- Source :
- Campaign. March 12, 2019, 62
- Publication Year :
- 2019
-
Abstract
- Byline: Words Sue Unerman, chief transformation officer, MediaCom Without innovation and without a growth mindset we are stuck in repetitive behaviour that doesn't meet any ambitious business plan. In times [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.625443996